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Road traffic statistics

Roadside traffic counts of Heavy Goods Vehicles are changing from 2028, your feedback will help us improve this.

73952

Details

AADF latest year 2025
Region South West
Local authority Wiltshire
Road name A3098
Road type Major
Start junction road LA Boundary
End junction road A36 spur
Link length 1.2 miles
Easting & Northing 381990,147960
Latitude & Longitude 51.23053,-2.25932

Location

Streetview shows approximate location only - this panorama may be on a different road to the count point. Current panorama is less than 10 meters from this count point.

Annual Average Daily Flow

Year Count method All motor vehicles Cars & taxis LGVs HGVs Pedal cycles Motorcycles Buses & coaches
2025 Estimated using AADF from previous year on this link 5,130 4,181 849 45 30 40 15
2024 Estimated using AADF from previous year on this link 5,067 4,137 832 45 29 39 15
2023 Manual count 5,004 4,088 817 45 30 39 15
2022 Estimated using AADF from previous year on this link 4,623 3,515 997 63 17 36 12
2021 Estimated using AADF from previous year on this link 4,275 3,275 895 61 17 33 11
2020 Estimated using AADF from previous year on this link 3,874 2,995 782 56 23 31 9
2019 Estimated using AADF from previous year on this link 5,134 4,102 913 62 18 42 15
2018 Estimated using AADF from previous year on this link 5,126 4,093 916 63 15 39 15
2017 Estimated using AADF from previous year on this link 5,105 4,112 875 62 15 40 16
2016 Estimated using AADF from previous year on this link 5,062 4,117 827 60 15 41 16
2015 Manual count 4,948 4,067 766 58 15 41 16
2014 Estimated using AADF from previous year on this link 4,617 3,457 1,015 83 17 44 18
2013 Estimated using AADF from previous year on this link 4,497 3,410 944 83 21 43 17
2012 Estimated using AADF from previous year on this link 4,498 3,474 879 84 21 42 19
2011 Estimated using AADF from previous year on this link 4,560 3,574 838 83 23 46 19
2010 Estimated using AADF from previous year on this link 4,498 3,564 792 81 27 42 19
2009 Estimated using AADF from previous year on this link 4,546 3,633 769 78 27 47 19
2008 Estimated using AADF from previous year on this link 4,582 3,677 755 86 23 45 19
2007 Estimated using AADF from previous year on this link 4,726 3,818 755 91 23 45 17
2006 Manual count 4,750 3,920 684 84 23 45 17
2005 Estimated using AADF from previous year on this link 4,258 3,415 692 67 35 54 30
2004 Manual count 4,234 3,419 658 69 33 58 30
2003 Estimated using AADF from previous year on this link 4,324 3,467 715 69 12 51 22
2002 Estimated using AADF from previous year on this link 4,204 3,436 634 70 14 42 22
2001 Estimated using AADF from previous year on this link 4,113 3,395 588 68 14 42 20
2000 Manual count 4,080 3,385 569 68 16 38 20

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Data disclaimer

Traffic figures at the regional and national level are robust, and are reported as accredited official statistics. However, DfT’s traffic estimates for individual road links and small areas are less robust, as they are not always based on up-to-date counts made at these locations. Where other more up-to-date sources of traffic data are available (e.g. from local highways authorities), this may provide a more accurate estimate of traffic at these locations.

It is the responsibility of the user to decide which data are most appropriate for their purpose, and if DfT road link level traffic estimates are used, to make a note of the limitations in any published material.

Quality flags in data downloads

DfT’s road link level traffic estimates are calculated using a variety of methods, with some methods likely to produce more accurate estimates than others.

The data tables available to download here contain a column - estimation_method – showing the method used to estimate traffic for each location and year. Figures having an estimation method of “Counted” are likely to be more accurate than those marked as “Estimated”, and the latter should be used with caution.

Metadata

The road traffic statistics metadata PDF document provides guidance on the different datasets available to download for DfT traffic estimates.

Downloads

Site details
Manual count point site 73952 details
Annual average daily flow
Number of vehicles that travel past the count point (in both directions) on an average day of the year.
Annual average daily flow by direction
Number of vehicles that travel past the count point on an average day of the year, by direction of travel.
Raw counts
Vehicle counts recorded at this count point.
Data Description Records Download
Site details Manual count point site 73952 details 1
Annual average daily flow Number of vehicles that travel past the count point (in both directions) on an average day of the year. 26
Annual average daily flow by direction Number of vehicles that travel past the count point on an average day of the year, by direction of travel. 52
Raw counts Vehicle counts recorded at this count point. 120

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